... Star Wars was getting very nerdy ... and watching it go down the way of Star Trek, and just thinking the words of William Shatner on SNL, you know "get a life." It's SNL and he's at this fake comic convention, and he's like "Get a life, have you ever kissed a girl?" And I'm afraid Star Wars is headed in that direction. So my pitch to Master Replicas was hey, I have a concept here that I can try and make Star Wars cool.